Backstage connects several tasks that are otherwise distributed across various tools for many event organizers.

These include in particular:

• creating and maintaining events,

• managing tickets, extras, and special allocations,

• controlling discount codes and pricing logic,

• organizing guest lists and entry,

• analyzing sales figures,

• data exports and payouts,

• as well as marketing functions such as tracking, forecasting, and campaigns.

The great advantage for organizers is that these areas do not exist in isolation. A ticket is not just a product for sale but is simultaneously linked to allocations, entry, display in the shop, discount codes, evaluation, and marketing. Backstage accurately represents these connections.