When a new event is created, the work in the backstage begins with a structured capture of the basic data. The creation process is set up so that the foundation of the event is established first: content, location, and visual representation.

The first topic block is the General Info. Here it is determined how the event appears to the outside and when it takes place. This includes title, subtitle, category, description, as well as start, entry, and end times. This data is not just decorative; it forms the core of the entire event logic. It influences the presentation in the shop, the communication towards buyers, and later orientation in the operational areas.

Next comes the Venue. This step is particularly important because the location and event are later closely related to entry, address data, presentation on tickets, and possibly with the seating plan.

In the third step, it's about the Appearance. Here, the event is visually anchored so that it is not only functionally designed but also visually coherent.

It is important to note: An event is not automatically ready for sale after the first save. The actual fine-tuning begins subsequently in the event details when tickets, pricing logics, extras, discount codes, scanner access, and possibly marketing functions are added.