The area Shop is part of the platform-wide areas of Backstage and complements the event-related work with the overarching presentation of the sales context.

While the event views always refer to a specific event, the shop is more relevant where it comes to the general presentation, embedding, or contextualization of the sales environment. Therefore, this area is particularly interesting for organizers when not only individual events but also the overarching sales presence needs to be considered.

In the present analysis, the shop was not examined in the same depth as the event areas. Nevertheless, for a complete Help Center structure, it should be regarded as an independent area so that its role within the overall system remains clear.