Forecasts give organizers a data-based perspective on the further ticket sales process. They complement the classic retrospective with a preview – and that is exactly what makes this area valuable.

Instead of only seeing how many tickets have been sold so far, one can better assess how an event is developing and how this development stands in relation to benchmarks. This is particularly useful for organizers when decisions about marketing, pricing phases, or additional measures should be made in a timely manner rather than only at the end.

Forecasts make backstage operations more strategic. The platform not only describes what has already happened but also supports reacting to likely developments.