Sharing Event makes the event connectable from backstage to the outside. This area is important because reach is not only created through advertising, but often comes from simple, clean distributability.

Backstage offers two fundamental ways to do this: the direct event link and embedding via iFrame. Both options serve different purposes.

The link is suitable for social media, messengers, newsletters, or direct communication. The iFrame embedding is interesting when the sales process should be more integrated into one's own website.

For organizers, this is an important point because the shop does not stand isolated next to the overall brand appearance. It can appear where their own communication is already taking place.