The area Campaigns brings marketing support and event data closer together. It's not just about running advertisements, but about a structured campaign approach supported by AI.

This is particularly interesting for event organizers because campaigns are not intended as an external side show, but arise from the context of the event. This allows marketing to be more closely linked to sales reality and performance.

This area is especially strong where organizers do not work with their own large marketing team, but still want to set up effective campaigns. Backstage lowers the barrier between "we really should do more advertising" and an actually implementable campaign logic.